In a week dedicated to the best of Latin music, YouTube It highlights how the genre has become a true global force.
The dominance of Latin artists in YouTube It's undeniable, with six of the ten fastest music videos to reach one billion views including Latin artists such as Luis Fonsi with Daddy Yankee, J Balvin, Ozuna and Nicky Jam. While Bad Bunny, Fuerza Regida and Peso Pluma They are among the most viewed artists in the United States this year.
During the Week of the Latin GRAMMY, The platform organizes two key events:
The initiative Amplify-HER Session, which brings together 60 leading women in the music industry with the aim of sharing experiences, accessing resources and overcoming the challenges of an environment still dominated by men.
As well as the immersive experience “The New Era of Music Videos”, where artists and partners can explore transmedia storytelling, vertical formats, and other innovations that are redefining the relationship between artists and their fans.
In short, YouTube It is consolidating itself as the essential partner for Latin music: a space where not only trends are created, but where the global business of musical culture is also built.
